Brian Lutz / July 1, 2016


Wimbledon- The notoriously meticulous All England Lawn Tennis Club (AELTC) has a history of limited corporate signage in association with the most famous tennis tournament known simply as Wimbledon.  An omnipresent Rolex clock has been the only visible brand on the hallowed Center Court for the last 25 years.

To the surprise of tournament officials, high above Center Court Nike in “an act of God” or some questionable new bio tech gases the sports giant has been able to sponsor the tournament with its very own distinguished branded cloud utilizing its familiar swoosh logo.  During breaks of sunshine the cloud would reappear as fans and onlookers wondered in astonishment if they had one too many Pimms as the static image grew in size and scope.

Tournament officials were not pleased and huddled together to come up with a solution.  Rufus the Hawk, utilized over the past several years to discourage the pigeons from polluting the grounds with their droppings was called into investigate the matter.  He flew around and through the cloud several times to no avail.

Soon global warming advocates wondered aloud if the gases produced to form the cloud were increasing Nike’s carbon footprint.  All of the attention was landing on Nike’s lap while promoting their controversial flimsy light fitting cloud like dress worn by some of their female starlet ambassadors during the 2016 fortnight.

Ironically, as another controversy brewed on Court 18 as the slighted five time champion Venus Williams was regulated to the 5th largest stadium at the club. Williams, a former Reebok ambassador, double faulted as her toss eclipsed directly under the cloud and sun creating a shadowy swish right on her brow and forehead.  Milliseconds later a double fault bounced feebly into the net.  Williams desperately challenged using the Hawkeye challenge system. As the murmurs reverberated into the media area nearby the mark showed a bounce 3 feet before the net on her side of the court.  The Nike cloud transposed right beside the mark in a fit of irony and superb branding.

Written by:

Brian Lutz / “Come Play In My Group Tennis Lessons